From a pen and a sheet of paper, Tramy Lui carried Macao illustration into an iF Design Award, onto the face of a Swatch, and up to the painting easel inside Louis Vuitton.
Tramy Lui (雷欣宜) is a Macao illustrator and graphic designer, co-founder and creative director of the studio TICK.DESIGN. With a signature world of forests, flowers, animals and "healing-system" girls, she has grown illustration from a personal practice into a design business serving clients across industries — and is among the most internationally visible of Macao's new-generation designers.
Profile
- Chinese Name: 雷欣宜
- English Name: Tramy Lui
- Birth Year: c. 1991 (inferred from a 2021 report describing her as 29; approximate)
- Region: Macao
- Domains: Culture · Business
- Industry: Illustration · Graphic design · Branding
- Profession: Illustrator · Graphic designer · Creative director
- Affiliation: TICK.DESIGN (vice-chair, Macao Designers Association)
Background
Lui has been drawn to art and design since secondary school, starting with only a pen and paper before moving to watercolour and then digital drawing tablets. She graduated from Pooi To Middle School (2011) and then studied advertising and graphic design at the Macao Polytechnic Institute (IPM), graduating in 2015. By her own account, at 20 she joined Louis Vuitton in Macao, painting custom designs on clients' leather goods and clothing, and describes herself as "the first painter in the Macao district" (a claim made by her and in local press, not publicly confirmed by the brand).
Career
I. Founding TICK.DESIGN (2015)
In November 2015, Lui co-founded TICK.DESIGN with her elder sister Katy Lui (雷苑瑩). Both are "post-90s"; the sister studied marketing and handles promotion while Lui leads design, with a core team of around six. The studio works across branding, event imagery, packaging and illustration for clients across sectors.
II. Illustration style and projects
Her illustration is known for forests, flowers, animals and "healing-system" girls, and she cites the lavish compositions of the Czech painter Alphonse Mucha as an influence. Representative projects include illustrations for McDonald's Macau's 30th anniversary, the Cultural Affairs Bureau book Intangible Cultural Heritage of Macao, and the "One Central Loves Macao" art installations (2025).
III. International brand collaborations
Lui and TICK.DESIGN have produced collaboration illustration products with several international brands. Both Swatch (the 2021 "Swatch X You" Macau art-watch series, her piece titled "Starry Journey") and UNIQLO (the UTme! St. Paul's store and a limited-edition shopping bag / UT design) are publicly documented; her official bio also lists a Wynn collaboration, though no independent brand-side source was found for it.
Defining Moments
1. iF Design Award (2021)
TICK.DESIGN won a 2021 German iF Design Award (Branding & Communication Design category) for the "MEET: Poster Design Exhibition of Macao Handover" (launched 2020), verifiable on the official iF World Design Guide winners list. This is a studio-level award, with Lui involved as creative director.
2. Multiple international illustration and design prizes
Her work has won or been selected for the Graphis Design Annual (US), the Golden Pin Design Award, the 3x3 International Illustration Awards (Annual 19, Honourable Mention — for the Swatch project), the China Illustration Biennale, Hiii Illustration and the KTK / Kan Tai-keung Design Award, and was selected for the Moscow Golden Bee Biennale and the World Illustration Awards.
3. Louis Vuitton painter
Lui says she joined Louis Vuitton in Macao at 20 as "the first painter in the Macao district," painting custom designs on LV leather goods and clothing. This "first" claim comes from her own interviews and local press and is not publicly confirmed by the brand; this archive marks its nature accordingly.
Public Character
Public accounts of Tramy Lui cluster around the keywords creative director of TICK.DESIGN, healing-system illustration, iF Design Award, Swatch / UNIQLO collaborations, and Louis Vuitton painter. She represents a path by which Macao design has moved from personal creation into a branded business connected with international labels. This archive records the verifiable awards and collaborations in neutral terms, and flags clearly the "first" claim and some collaborations that rest only on her own account or local press.
Key Achievements
- Co-founder and creative director of TICK.DESIGN (founded 2015 with her sister Katy Lui); vice-chair of the Macao Designers Association
- 2021 iF Design Award (studio win for the "MEET" handover poster exhibition, on the official iF list)
- Collaboration illustration products with Swatch (2021 "Swatch X You") and UNIQLO (UTme! Macau) (publicly documented)
- Work recognised by Graphis, the Golden Pin Design Award, the 3x3 International Illustration Awards and other international illustration / design prizes
Information compiled from the Macao Designers Association, the iF World Design Guide, C² Magazine, Macao Magazine, Inside Retail Asia and public brand materials. If anything is inaccurate or needs updating, please contact us — we aim to respond within 48 hours.
