Manner began with song-parody music videos; its 2014 short Don't Get Distracted Buying Ice-Cream went viral, its Facebook page gaining tens of thousands of fans overnight and the clip widely reshared on Weibo. From there Manner grew into a content group spanning the Greater Bay Area and Southeast Asia with over a hundred staff, expanding into Hong Kong from 2018.
The three founders divided the work: Luk Chi Hou
陸志豪(六毫子) · Luk Chi Hou (Sixtycents)Luk Chi Hou (stage name "Sixtycents" / 六毫子), born 11 May 1993 in Macau, is the founder and CEO of the Macau online-media company Manner (微辣文化). He began learning magic at 13 and won the close-up magic championship at the Macau Magic Festival at 14. In August 2013, aged 20, he co-founded Manner with about MOP/HKD 20,000 in start-up capital, alongside co-founders Lei Wai Lon and Nathan Lam, and serves as the company's creative lead — handling creation, song-parody lyrics and creative direction. He has received the Macau Youth Entrepreneur Award (2017) and an Asian Chinese Leaders award (2018). Under his leadership Manner grew into an entertainment group spanning the Greater Bay Area and Southeast Asia with 100+ staff; Macau and Hong Kong media have reported an eight-figure annual revenue (presented as "reported").Read profile → led creation and operations (a Macau Youth Entrepreneur Award winner, 2017); Lei Wai Lon
李偉麟(Jacky) · Lei Wai Lon (Jacky Lou)Lei Wai Lon (stage name Jacky; branded "Jacky Lou" on the official team page) is one of the co-founders of the Macau online-media company Manner (微辣文化). In August 2013 he co-founded Manner with Luk Chi Hou and Nathan Lam, and is mainly responsible for directing, photography, editing/post-production and client liaison, as part of senior management. He is listed as "Jacky Lou" on Manner's official team page.Read profile → (Jacky) handled directing, photography and post-production; Nathan Lam
林茂發(加蔥) · Nathan LamNathan Lam (stage name "加蔥") is one of the three co-founders of the Macau online-media company Manner (微辣文化). In August 2013 he co-founded Manner with Luk Chi Hou and Lei Wai Lon, working within the group as a magician/comedian, scriptwriter and host. He runs the personal YouTube channel "Nathan Lam 加蔥," which ranked #7 among Macau channels at about 175,000 subscribers (as of 24 Feb 2026). He departed Manner in July 2023.Read profile → was the troupe's magician and scriptwriter who also runs his own YouTube channel. Manner artists such as Jeffrey Fok
霍俊邦(霍哥哥) · Jeffrey FokJeffrey Fok (stage name "霍哥哥") is a Macau YouTuber, model and actor, born 24 February 1989. He graduated from the Macao Institute for Tourism Studies (hotel management) and worked in hotel housekeeping before content creation. He later joined Manner (微辣文化) as an artist and departed in 2023. His channel "Jeffrey Fok霍哥哥" has been active since 2017 with vlogs, livestreams and cooking. Channel figures: about 251,000 subscribers / 94.49M total views (as of 31 July 2023); the ranking page lists it at about 259,000 (rank #6, as of 24 Feb 2026). He earned a YouTube Silver Play Button (100k) in 2019, has appeared in films and ViuTV programs (2019–2025), and relocated to Hong Kong.Read profile →, Puinam
葉佩男(佩男) · PuinamPuinam (full name Ip Pui Nam / 葉佩男) is a Macau permanent resident, working as a model, YouTuber and DJ, born 12 September 1994. Her channel "佩男Puinam" launched in 2019 and had about 161,000 subscribers / 17.28M total views (as of 24 Feb 2023), earning a YouTube Silver Play Button (100k). She was represented by Manner (微辣文化) from 2019 to 2021, then moved to an independent studio collaborating with Manner on a per-project basis. She has hosted ViuTV programs including 《帶你到主場》 (2020) and 《為食家族》 (2022).Read profile →, Chan Hong Weng
陳康榮(雞WING) · Chan Hong Weng (Chicken Wing)Chan Hong Weng (stage name "Chicken Wing" / 雞WING) is a Macau actor and YouTuber, born 3 May 1994, a graduate of City University of Macau and described as one of the earliest members of Manner (微辣文化). His channel "雞WING" has run since 2009; figures vary by date — about 183,000 subscribers / 62.1M views (as of 24 Feb 2023); the ranking page lists about 172,000 (rank #8 among Macau channels) as of 24 Feb 2026. He earned a YouTube Silver Play Button (100k), appeared as himself in the 2019 film 《恭喜八婆》, and featured in several 2022 ViuTV programs.Read profile → and Au Yeung Chong Hou
歐陽仲豪(豪Dee) · Au Yeung Chong Hou (Carl)Au Yeung Chong Hou (stage name "豪Dee") is a Macau comedian, actor and YouTuber, born 26 November 1993, a Macau permanent resident who graduated from the University of Macau in 2016 (Business Administration / Marketing). In the same year after graduation, he joined Manner (微辣文化) — introduced via Chan Hong Weng (雞Wing) — and became known as "Manner's number one." His channel "豪Dee" has been active since 2017; about 169,000 subscribers / 24.29M views (as of 31 July 2023); the ranking page lists about 162,000 (rank #10 among Macau channels) as of 24 Feb 2026. He won "Best Newcomer" at the 3rd MOVIE6 Public Choice Film Awards (Jan 2019) for 《恭喜八婆》, and earned a YouTube Silver Play Button (100k). He left Manner in 2023 and joined the Guangzhou-based 街坊喜劇 comedy troupe.Read profile → each built audiences in the hundreds of thousands and crossed into film and ViuTV programmes; several left Manner in 2023 to pursue their own paths.
The online generation was never only Manner. Byeian
伯賴 · ByeianByeian (English given name "Brian") is a Macau-based creator of Cantonese animated comedy. He launched his YouTube channel on 28 June 2011 with the debut video 《搵鬼睇Facebook》, and self-produces everything — script, animation, voice-over and editing — at roughly 8 hours of work per minute of finished animation. The channel "伯賴" has 330,000+ subscribers, ranked #2 among Macau channels (as of 24 Feb 2026). His popular video 《學生生涯一定會遇到的十個人》 reached about 1.5 million views, and the series 《搵鬼睇AV》 exceeded 900,000 views. He maintains paid channel membership and supplements income with educational video work for publishers. Byeian is not affiliated with Manner — an independent creator.Read profile → is an independent Macau animation YouTuber who writes, draws, voices and edits everything himself, building over 330,000 subscribers (as of February 2026) with Cantonese animated comedy and no affiliation to Manner — a wholly self-made path. This series also echoes existing online creators in our archive such as Happy Bacalhau
歡樂馬介休 · Happy BacalhauHappy Bacalhau is a Macau-based, Hong Kong–and–Macau-spanning online variety-comedy creator team, operated by the production company Bacalhau Entretenimento Produção Limitada. It grew out of "Florescent Men" (花漾壯男), a local comedy troupe formed in 2008, and reorganised under the name Happy Bacalhau in October 2016, producing large-scale game-variety, travel and food videos on YouTube, Instagram and other platforms — its signature shows include *Really GAME* (真係GAME) and *Happy Travels* (歡樂旅旅旅). Its founding members include creative director Rico (Leng Weng Hou), and its YouTube channel passed 260,000 subscribers by late 2025. The name "Bacalhau" puns on Macau's salted-cod dish, echoing the team's slogan "be a happy salted fish."Read profile → and PlasticGuys
膠街架 · PlasticGuysPlasticGuys (膠街架) is a Macau online creator team built around parody and comedy, formed in 2016 when a creator nicknamed "Nakamura" and a few friends started making videos after a video contest. The team is known for reworking Mandarin and pop hits into punchy Cantonese cover-parodies and for second-creation sketches; it has roughly 40,000 followers on Facebook, and one of its most popular clips drew over 1.36 million Facebook views. Run as a hobby with members holding day jobs, its motto is "do plastic things seriously," and its name is a Cantonese pun on the robot anime *The King of Braves GaoGaiGar*.Read profile →.