Paris Fashion Week

Lalaismi Wai: the designer who took Macao label POURQUOI to Paris TRANOÏ

Lalaismi Wai

Lalaismi Wai (韋展尚) is a Macao fashion designer and founder of the personal label POURQUOI. Trained in fashion design at Shih Chien University (Kaohsiung) and ESMOD Beijing, she named the brand after the French word for "why" and built it around playful, detail-rich made-to-order womenswear. In 2016 she brought the label to TRANOÏ during Paris Fashion Week, and she was repeatedly selected for the Cultural Affairs Bureau's fashion sample-making subsidy — one of the figures carrying Macao's new-generation fashion design onto an international stage.