Yang Jingjing: An International Scholar of Tourism Research, Policy and University Administration — Based in Macao & Beijing, Connecting China to the World

Advisor, Policy Committee of Guangdong‑Macao Federation of Industry and Commerce; Professor and PhD Supervisor, Business School of Beijing Technology and Business University; Distinguished Professor, City University of Macau. An internationally‑renowned tourism management scholar, her research covers tourism culture, tourism’s role in national strategies, tourism development, lifestyle mobilities and ice‑snow tourism. She was formerly Associate Professor and Regent for Thesis/Project at Macao Institute for Tourism Studies, as well as Evaluation Committee Member of Macao Government Tourism Office’s “Quality Tourism Services Accreditation Scheme” (2020‑2023). With Macao as her anchor, Yang Jingjing bridges global academic frontiers, national strategies and mainland markets. Through research, policy advisory and talent cultivation, she makes unique and indispensable contributions to Macao’s development as “One Centre, One Platform and One Base”.

From cutting‑edge tourism research at top‑tier British universities to building Macao into a World Centre of Tourism and Leisure — Yang Jingjing leverages an international academic vision to advance cultural‑tourism research, national strategy and Macao’s industrial development.

Yang Jingjing is an internationally‑recognised tourism scholar. She is Professor and PhD Supervisor at the Business School of Beijing Technology and Business University, and Distinguished Professor at City University of Macau. With extensive academic experience across the United Kingdom, New Zealand, Macao and mainland China, her research covers tourism culture, cultural‑tourism integration, ice‑snow tourism and regional tourism development. Possessing rich experience in international academic research, university administration and government policy advisory, she is a senior tourism scholar bridging China and the world.

Profile

• Name: Yang Jingjing
• Chinese Name: 楊晶晶
• Regions: Beijing / Macao / United Kingdom / New Zealand
• Domains: Academia · Cultural‑tourism Research · Policy Advisory · Higher Education
• Sectors: Tourism management research · University teaching & administration · Cultural‑tourism planning
• Academic Affiliations: Former Associate Editor (China), Tourism Management; Fellow of IACTS
• Public Roles: Policy Committee Advisor of Guangdong‑Macao Federation of Industry and Commerce; Evaluation Committee Member of Macao Government Tourism Office (2020‑2023)

Background

Yang Jingjing earned her PhD from the University of Waikato, New Zealand. She previously worked at leading British tourism higher‑education institutions, accumulating world‑class teaching, research and academic‑management experience. After returning to China, she focused her research on cultural‑tourism, national‑strategy‑related tourism industries, Guangdong‑Hong Kong‑Macao Greater Bay Area cultural‑tourism integration and ice‑snow tourism. She has long contributed to Macao’s tourism‑service standard formulation, cultural‑tourism talent cultivation and academic exchanges. She undertakes national‑level research projects and international cultural‑tourism planning assignments. She is one of the few senior tourism scholars with combined international academic influence, national think‑tank service experience and practical insights into Macao’s local industry.